ULTIMATE
JAY CHOU
EXPERIENCE

Client

StarHub

The Brief

Help StarHub, the title sponsor of Jay Chou’s ‘Invincible’ Concert, engage and reward their Jay Chou-loving fans.

The Idea

We organised a Facebook contest, offering 3 lucky winners the “Ultimate Jay Chou Concert Experience”. As we were not authorised to use Jay Chou’s likeness, music, lyrics or name, we came up with a Different take for our promotional TVC — showing all the outrageous things fans were willing to do to win.